The 2009 Accenture Award Event
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We are pleased to announce that the winners of the California Management Review’s Annual Accenture Award are Sara Beckman and Michael Barry for their article, "Innovation as a Learning Process: Embedding Design Thinking," 50/1 (Fall 2007): 25-56.
Read the award-winning article here. |
2009 Accenture Award - A Pecha Kucha* Event!
Thursday, November 5th
Please join Sara Beckman and Michael Barry with a panel of distinguished designers as the California Management Review presents a Pecha Kucha event at the Haas School of Business.
The panel includes:
Carl Bass, CEO, Autodesk -- John Edson, President, Lunar -- John Jamieson, Design Lead and Dept. Manager, Design & Innovation, Clorox -- Barry Katz, Professor, CCA and Associate Professor, Stanford Art Department -- Peter Lawrence, Chairman, Corporate Design Foundation -- Lara Lee, Principal, Jump Associates -- Peter Merholz, President, Adaptive Path -- Elizabeth Windram, Senior User Experience Designer, Google, and others...
5-6pm: Wine and Food Reception in the Bank of America Forum
6-7:30: Pecha Kucha Event in the Anderson Auditorium.
The presentation will be based on Beckman and Barry's winning article, "Innovation As a Learning Process: Embedding Design Thinking." Sponsored by Accenture.
*Pecha Kucha is from a Japanese term for the sound of conversation, "chit chat," and is a presentation format where each presenter of a panel shows up to 20 images for 20 seconds a piece, for a total time of 6 minutes, 40 seconds. Businesses use the Pecha Kucha format to limit the length of presentations, force presenters to focus their messages, and ultimately avoid "death by PowerPoint."
Innovation as a Learning Process by Roger H. Shealy.
The video above is a graphic-audio presentation of the award-winning article.
About the Award
The Accenture Award is given each year to the author (or authors) of the article published in the preceding volume of the California Management Review that has made the most important contribution to improving the practice of management. Articles are initially judged by CMR's editorial board. The final selection is made by a distinguished panel of senior executives. Articles are judged on their contribution to the study and practice of contemporary management, their originality and relevance to current issues in management, and their clarity of style and expression. The award carries with it a cash prize of $2,500 and authors are invited to the Haas School to give a public lecture based on their award-winning articles.
The Review expresses its sincere appreciation to Accenture for their long-standing sponsorship of this award.
About the Article
In their article, Beckman and Barry outline four core elements of design thinking -- observation, framing, imperatives (needs or design principles), and solutions.
They ground these elements of design thinking in models of how people learn, describing which learning style is best suited to each element of design thinking. By doing so, they provide a model for achieving innovation among members of a team with different learning styles. Their model can be applied across a wide range of sectors, from hardware and software products to services to architecture.
"The innovation process as a learning model suggests that teams be composed of individuals who are polar opposites in how they take in and transform information," Beckman and Barry write. They add, "Good teams behave like bicycle racing teams, where individuals are assigned positions in the race because of their strengths, not because of seniority or some other measure."
About the Authors
Sara Beckman is a faculty member in the Operations and Information Technology Management Group at Haas School of Business.
Since joining the Haas School faculty in 1987, she has won four awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award. Her research interests lie in the general area of innovation management with specific explorations of the role of design in business, environmental supply management and development of operations strategy.
Dr. Beckman has also taught for Stanford University’s Department of Industrial Engineering and Engineering Management, and been a visiting faculty member at MIT. Prior to and concurrent with her involvement at the Haas School, Dr. Beckman worked for the Hewlett-Packard Company, and managed the Surface Mount Technology program that was responsible for the rollout of new, standard board assembly processes at HP. Before joining HP and the Haas School, she worked in the Operations Management Services practice at Booz, Allen and Hamilton.
Michael Barry is Principal of Point Forward, Inc. and an Adjunct Professor at the Stanford University School of Engineering.
Michael has over two decades of experience providing strategic innovation at the critical early stages of the product development process. Known for his infectious energy and enthusiasm, he consistently inspires individuals and companies to create new ideas—from abstract theories of consumer behaviour to tangible product designs. With a wide range of product development expertise—from engineering to design to cultural studies— he has restructured the research and innovation process in many organisations, provided strategic project management, and designed over 80 products.
Michael serves as a guest lecturer at the Harvard School of Business and the University of California’s Haas School of Business. He received his BS in Mechanical Engineering and his MS in Product Design from Stanford University School of Engineering, and is a Fellow in the Royal Society of the Arts.
Acknowledgements
CMR would like to thank the following executives for their assistance in selecting this year's winning article:
Mr. Jack Caouette
Chairman, Channel Capital Advisors LLP
Ms. Barbara Desoer
Chief Technology and Operations Officer, Bank of America
Mr. Michael R. Gallagher
Chairman of the Haas Board and Director, Allergan, Inc.
Mr. Stephen Herrick
President, Continental Capital Corporation
Ms. Nancy K. Lusk
CEO and President, The Lusk Company
Mr. Robert
Thomas
Executive Director, Institute for High Performance Business, Accenture
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