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Volume 52, Issue 1 - Fall 2009

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MARKETING

Customer Rage: Triggers, Tipping Points, and Take-Outs

Patterson, Paul G., Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu
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Where's the Fine Print?: Advertising and the Mortgage Market Crisis
Perry, Vanessa G., and Carol M. Motley
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Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Berthon, Pierre, Leyland Pitt, Michael Parent, and Jean-Paul Berthon
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Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
Cole, Robert E., and Michael S. Flynn

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STRATEGY AND ORGANIZATION

From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
Kalyanam, Kirthi, and Surinder Brar
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Merged Datasets: A Tool for Evidence-Based Management
Morrel-Samuels, Palmer, Ed Francis, and Steve Shucard
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The Long Conversation: Learning How to Master Enterprise Systems
Lorenzo, Oswaldo, Peter Kawalek, and Boumediene Ramdani
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