The 2012 Best Article Award
We are pleased to announce that the winners of the California Management Review’s annual Best Article Award are:
About the Award
The Best Article Award is given each year to the author (or authors) of the article published in the preceding volume of the California Management Review that has made the most important contribution to improving the practice of management. Articles are initially judged by CMR's editorial board. The final selection is made by a distinguished panel of senior executives. Articles are judged on their contribution to the study and practice of contemporary management, their originality and relevance to current issues in management, and their clarity of style and expression. The award carries with it a cash prize of $2,500.
About the Article
More than ever, commercializing new patent-based products requires drawing on multiple inventions typically spread among a variety of organizations. Success requires overcoming the organizational barriers and transaction costs involved with accessing intellectual property. Innovators must also evaluate how best to appropriate value from the unique combinations that they create. This article presents a framework that provides ways of approaching both these challenges. These include a set of guidelines to assist managers in choosing from among three types of commercialization arrangements: licensing, componentization, and integration. This article then explores three strategies for appropriating the value of the innovator’s own patent(s): proprietary, defensive, and leveraging. The choice of a strategy determines the scope of the intellectual property portfolio that needs to be assembled to best capture value. Four case studies demonstrate the application of the key theoretical concepts in real-world situations.
About the Authors
Deepak Somaya is an Assistant Professor of strategy and entrepreneurship at the College of Business, University of Illinois at Urbana-Champaign.
David J. Teeceis the Tusher Professor of Global Business at the Haas School of Business at the University of California, Berkeley, and is the Chairman of the Berkeley Research Group, a professional services firm.
Simon Wakeman is an Associate Professor of Strategy & Innovation at the European School of Management & Technology (ESMT) in Berlin, Germany.
Acknowledgements
CMR would like to thank the following executives for their assistance in selecting this year's winning article:
Mr. Jack Caouette
Chairman, Channel Capital Advisors LLP
Ms. Barbara Desoer
Retired, Bank of America
Mr. Michael R. Gallagher
Chairman of the Haas Board and Director, Allergan, Inc.
Mr. Stephen Herrick
President, Continental Capital Corporation
Ms. Nancy K. Lusk
CEO and President, The Lusk Company
Mr. Jack Russi
National Managing Partner, Deloitte LLP
Mr. Robert Thomas
Executive Director, Institute for High Performance Business, Accenture
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