Business and Society

CSR Needs CPR: Corporate Sustainability and Politics
by Thomas P. Lyon, Magali A. Delmas, John W. Maxwell, Pratima (Tima) Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael Toffel, and David Vogel

Engaging Employees as Social Innovators
by Philip Mirvis and Bradley Googins

ESOP Plus Benefit Corporation: Ownership Culture with Benefit Accountability
by Nancy Kurland

Managing Technology

Responding to a Potentially Disruptive Technology: How Big Pharma Embraced Biotechnology
by Julian Birkinshaw, Ivanka Visnjic, and Simon Best

New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions
by Marc Wouters, James C. Anderson, and Markus Kirchberger


Core Concepts

Corporate Political Responsibility (CPR) (2:45)
Of the Fortune 500 companies, 80% now issue sustainability reports, and interest in Corporate Social Responsibility (CSR) has been growing. But CSR is not enough. Today's companies must learn to operate transparently in the political arena.

From the Blog

Beyond Environmentalism: Corporate Sustainability and Political Responsibility
Sustainable business models come from corporations embracing their Corporate Social Responsibility (CSR) and Corporate Political Responsibility (CPR) – both in letter and spirit. CSR reports from companies is becoming a standard; but are there vital political metrics companies omit in their transparency reports? (more)

More Than a Clean Cup: Can Starbucks Innovate from Within?
Following its recent implicit bias training, Starbucks has a unique opportunity to engage frontline employees by asking how they would reduce racial bias in their stores. The company could gain more engaged employees and reduce turnover by turning its employees into corporate social innovators. (more)

United We Fall: An Analysis of ESOP Work Culture
A recent CMR article analyzes the synergy of logics in Employee Stock Ownership Plans (ESOP) and benefit corporations. ESOPs have long been touted to increase a sense of ownership throughout an organization. So why did United Airlines venture into ESOPs fail? (more)

Growth and Disruption: Big Pharma's Response to Medical Marijuana
The pharmaceutical industry faces disruption with the rise of medical marijuana. The way firms responded to a similar shift with the advent of biotechnology could indicate future trends for Big Pharma.(more)

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