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Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
Amabile, Teresa
40/1  (Fall 1997): 39-58

Creativity in all fields, including business, flourishes under intrinsic motivation--the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors--including intrinsic motivation--that determine a person's creativity. This article also shows how the work environment can influence individual creativity.