Issue Contents


Vol. 50, No.4
Summer 2008
Ad Lib: When Customers Create the Ad
Berthon, Pierre , Leyland F. Pitt, and Colin Campbell

Managing Proprietary and Shared Platforms
Eisenmann, Thomas R.

Managing in the Talent Economy: The Football Model for Business
Brady, Chris , David Bolchover, and Brian Sturgess

Managing Collaboration: Improving Team Effectiveness through a Network Perspective
Cross, Rob , Kate Ehrlich, Ross Dawson, and John Helferich

Strategy in Industrial Networks: Experiences from IKEA
Baraldi, Enrico

Outsourcing: From Cost Management to Innovation and Business Value
Weeks, Michael R., and David Feeny

Breaking Up is Never Easy: Planning for Exit in a Strategic Alliance
Gulati, Ranjay , Maxim Sytch, and Parth Mehrotra

  (Electronic copies e-mailed by next business day)
      


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California Management Review
 Vol. 52 No. 1 Fall 2009

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