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"BOOK REVIEW: Advocacy Advertising"  Finn, David, 20/3 (Spring 1978): 83-88.
 
"BOOK REVIEW: MNCs and Transfer Pricing"  Kohlhagen, Steven W., 20/3 (Spring 1978): 94-96.
 
"BOOK REVIEW: The Modern Oil Industry"  Pratt, Joe, 20/3 (Spring 1978): 89-93.
 
"Corporate Responsiveness and Organizational Learning"  Post, James E., and Marilyn Mellis, 20/3 (Spring 1978): 57-63.
 
"Family Housing: Dream or Nightmare?"  Case, Fred E., 20/3 (Spring 1978): 23-31.
 
"Institutional Manpower Planning: Rhetoric Versus Reality"  Burack, Elmer H., and Thomas G. Gutteridge, 20/3 (Spring 1978): 13-22.
 
"Multinational Corporations: Homebase-Affiliate Relations"  Alpander, Guvenc G., 20/3 (Spring 1978): 47-56.
 
"Reverse Distribution Channels for Recycling"  Ginter, Peter M., and Jack M. Starling, 20/3 (Spring 1978): 72-83.
 
"Strategy, Annual Reports, and Alchemy"  Bowman, Edward H., 20/3 (Spring 1978): 64-71.
 
"The Arab Boycott: Middle East Business Dilemma"  Kaikati, Jack G., 20/3 (Spring 1978): 32-46.
 
"The Performance of Innovation: Managerial Roles"  Frohman, Alan L., 20/3 (Spring 1978): 5-12.