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"Employee Relations Issues for U.S. Companies in Mexico"  Greer, Charles R., and Gregory K. Stephens, 38/3 (Spring 1996): 121-145.
 
"Financial Risk and the Need for Superior Knowledge Management"  Marshall, Chris , Larry Prusak, and David Shpilberg, 38/3 (Spring 1996): 77-101.
 
"Marketing and Discontinuous Innovation: The Probe and Learn Process"  Lynn, Gary S., Joseph G. Morone, and Albert S. Paulson, 38/3 (Spring 1996): 8-37.
 
"Measuring Brand Equity Across Products and Markets"  Aaker, David A., 38/3 (Spring 1996): 102-120. *
 
"Technology and Strategic Advantage"  Price, Robert M., 38/3 (Spring 1996): 38-56.
 
"The Reality of Business Reengineering: Pacific Bell's Centrex Provisioning Process"  Stoddard, Donna B., Sirkka L. Jarvenpaa, and Michael Littlejohn, 38/3 (Spring 1996): 57-76.
 
"The Study of Business and Politics"  Vogel, David J., 38/3 (Spring 1996): 146-165.

 
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