Browse

Search Results

 
"Advance Selling for Services"  Shugan, Steven M., and Jinhong Xie, 46/3 (Spring 2004): 37-54.
 
"Choosing Equity Stakes in Technology Sourcing Relationships: An Integrative Framework"  Kale, Prashant , and Phanish Puranam, 46/3 (Spring 2004): 77-99.
 
"Corporate Reputations: Should You Compete on Yours?"  Dowling, Grahame, 46/3 (Spring 2004): 19-36.
 
"Guidelines for Social Return on Investment"  Lingane, Alison , and Sara Olsen, 46/3 (Spring 2004): 116-135.
 
"Leveraging the Corporate Brand"  Aaker, David A., 46/3 (Spring 2004): 6-18. *
 
"Pushing Scientists Into the Marketplace: Promoting Science Entrepreneurship"  Lehrer, Mark , and Kazuhiro Asakawa, 46/3 (Spring 2004): 55-76.
 
"Why is Property Right Protection Lacking in China? An Institutional Explanation"  Li, Shaomin, 46/3 (Spring 2004): 100-115.

 
* This article is copyright protected and not available for purchase.