Search Results

"Building a Strong Corporate Ethical Identity: Key Findings from Suppliers"  Kleyn, Nicola , Russell Abratt, Kerry Chipp, and Michael Goldman, 54/3 (Spring 2012): 61-76.
"Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration"  Balmer, John M.T., 54/3 (Spring 2012): 6-33.
"Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?"  Brannen, Mary Yoko, and Yves L. Doz, 54/3 (Spring 2012): 77-97.
"GE’s ecomagination Challenge: An Experiment in Open Innovation"  Chesbrough, Henry W., 54/3 (Spring 2012): 140-154.
"Managing Unsolicited Ideas for R&D"  Alexy, Oliver , Paola Criscuolo, and Ammon Salter, 54/3 (Spring 2012): 116-139.
"Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership"  Holweg, Matthias , and Frits K. Pil, 54/3 (Spring 2012): 98-115.
"Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective"  Vallaster, Christine , Adam Lindgreen, and François Maon, 54/3 (Spring 2012): 34-60.


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