Search Results

"Dynamic Capabilities at IBM: Driving Strategy into Action"  Harreld, J. Bruce, Charles A. O’Reilly, and Michael L. Tushman, 49/4 (Summer 2007): 21-43.
"Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue"  Berger, Ida E., Peggy H. Cunningham, and Minette E. Drumwright, 49/4 (Summer 2007): 132-157.
"Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions"  Rosenzweig, Philip M., 49/4 (Summer 2007): 6-20.
"Services Supply Management: The Next Frontier for Improved Organizational Performance"  Ellram, Lisa M., Wendy Tate, and Corey Billington, 49/4 (Summer 2007): 44-66.
"The Drivers of Technology Licensing: An Industry Comparison"  Lichtenthaler, Ulrich, 49/4 (Summer 2007): 67-89.
"The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty"  Karnani, Aneel, 49/4 (Summer 2007): 90-111.
"The Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management"  Bryce, Herrington J., 49/4 (Summer 2007): 112-131.


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