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"Building a Brand: The Saturn Story"  Aaker, David A., 36/2 (Winter 1994): 114-133.
 
"Choosing the Right Change Path"  Strebel, Paul, 36/2 (Winter 1994): 29-51.
 
"Competitive Advantage Through People"  Pfeffer, Jeffrey, 36/2 (Winter 1994): 9-28. *
 
"Crisis Management and Environmentalism: A Natural Fit"  Mitroff, Ian I., 36/2 (Winter 1994): 101-113.
 
"Options Thinking and Platform Investment: Investing in Opportunity"  Kogut, Bruce , and Nalin Kulatilaka, 36/2 (Winter 1994): 52-71.
 
"The Management of Manufacturing Flexibility"  Upton, David M., 36/2 (Winter 1994): 72-89.
 
"Towards the Sustainable Corporation: Win Win Win Business Strategies for Sustainable Development"  Elkington, John, 36/2 (Winter 1994): 90-100.

 
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