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Volume 51, Issue 3 - Spring 2009

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CORPORATE STRATEGY

Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Balmer, John M. T., Helen Stuart, and Stephen A. Greyser
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Value Creation Architectures and Competitive Advantage: Lessons from the European Automobile Industry
Dietl, Helmut, Susanne Royer, and Uwe Stratmann
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Executing Strategic Change: Understanding the Critical Management Elements that Lead to Success
Franken, Arnoud, Chris Edwards, and Rob Lambert
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Connecting Up Strategy: Are Senior Strategy Directors a Missing Link?
Angwin, Duncan, Sotirios Paroutis, and Sarah Mitson
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SOCIAL ISSUES IN MANAGEMENT

The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
Peloza, John, and Loren Falkenberg
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Scaling Social Entrepreneurial Impact
Bloom, Paul N., and Aaron K. Chatterji
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MANAGING TECHNOLOGY

Governing Information Technology Risk
Parent, Michael, and Blaize Horner Reich
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