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Videos

Neuromarketing: Inside the Mind of the Consumer

based on the article by Ming Hsu

Neuromarketing is a brain-based approach to help marketers directly measure customers’ underlying thoughts, feelings, and intentions. Neurologists have taken the latest understanding of basic human cognition and applied it to marketing.



Decision-Making in Organizations

based on the article by Thomas C. Powell

New research has shown that the world’s best managers can overcome biases and reliably make effective decisions by following an approach called diligence-based strategy, a systematic focus on the firm's most essential operational abilities.



Overcoming Cognitive Biases in Business

based on the article by Daina Mazutis and Anna Eckardt

Cognitive biases affect our decision-making every day. This video examines four major categories of bias, and how those errors of thinking have shaped the corporate response to the issue of climate change.



The 3D Printing Revolution

based on the article by Avner Ben-Ner and Enno Siemsen

Additive manufacturing has been called "the third industrial revolution." The widespread adoption of 3D printing will dramatically change the business landscape over the coming decades by disrupting existing models of manufacturing and distribution that rely on economies of scale. With 3D printed goods, decentralization and localization of production will simplify supply chains and lead to broad organizational and economic changes.



Smart Cities

based on the article Charles C. Snow, Dorthe Døjbak Håkonsson, and Børge Obel

Today, mass urban migration has challenged to meet the demands of a growing population. However, cities have also drawn innovation and technological development, transforming them into economic hubs. The introduction of smart cities has allowed urban areas to both address the negatives, and bolster positive economic benefits, thus creating collaborative communities.



Dynamic Capabilities: An Introduction

based on the Special Issue edited by David Teece

The Innovation Economy is defined by revolution. Just when you think you've got it all figured out... Everything will change in an instant. The best organizations are agile. When faced with deep uncertainty, they arm themselves with information. They seize new opportunities. And they transform entire industries. What was once optional is now essential. Evaluate every tool. Uncover every advantage.



Four Types of Crowdfunding

by Lee Fleming and Olav Sorenson

In the past, shipping a product or launching a company was only an option for those who had the money. But the internet has enabled creative new means of gathering capital. Today, crowdfunding platforms allow millions of people around the world to pursue their own ideas with the help of networks of supporters. This animated introduction to the special issue on crowdfunding describes the four primary types of crowdfunding: equity-based, debt-based, rewards-based, and donation-based.



Family-Driven Innovation

by Alfredo De Massis, Alberto Di Minin, and Federico Frattini

This animated introduction to the special section on family firms defines a new concept called "Family-Driven Innovation" (FDI). FDI is an integrated perspective on the processes underlying innovation within family businesses. The FDI framework highlights the need to find an alignment between a family firm's strategic innovation decisions and its own defining characteristics, in order to achieve and sustain competitive advantage through innovation.



Understanding Hybrid Organizations

by Nardia Haigh, John Walker, Sophie Bacq, and Jill Kickul

This animated introduction to the special issue on hybrid organizations defines hybrids, places them in their historical context, and introduces the strategies hybrids undertake to scale and grow, the impacts for which they strive, and their reception by mainstream firms. It aggregates insights from the articles in this special issue in order to examine what hybrid organizations mean for firms and practicing managers asthey continue to grow in number and assume a variety of missions in developing and developed countries.



Global Clusters of Innovation: Lessons from Silicon Valley

by Jerome S. Engel

Can innovation and entrepreneurship stimulate economic growth in diverse communities, or is it only effective in a few unique places like Silicon Valley? This article identifies the salient components, behaviors, and linkages that characterize Silicon Valley and explores how these characteristics apply in a diverse selection of economic communities in Europe, Asia, and Latin America. It focuses on the role institutions—such as governments, universities, major corporations, and NGOs—play in shaping such communities. It provides insights for government policy makers on how to enhance their region’s innovation potential, and offers strategies for entrepreneurs and venture investors as to how to leverage the benefits of clusters of innovation, wherever one is located.



Green Innovation Games:
Value-Creation Strategies for Corporate Sustainability

by Tommi Lampikoski, Mika Westerlund, Risto Rajala, and Kristian Möller

Since the 1990s, growing awareness of environmental issues has inspired an increased interest in corporate responsibility and sustainability. While it was once possible for firms to pursue regulatory compliance alone, today's businesses have to go farther -- beyond the superficial "greenwashing" efforts of their predecessors. Leaders in sustainability understand that environmental issues (and their solutions) hold immense potential for innovation. But how can that potential be harnessed?



Developing and Diffusing New Technologies:
Strategies for Legitimization

by Jeremy Hall, Vernon Bachor, and Stelvia Matos

New technologies are being developed all the time, but not every invention is successful in the marketplace. Companies can conduct preliminary research to determine whether or not legitimacy can be effectively established for their products before they are even released.



The New Perspective on Organizational Wrongdoing

by Donald A. Palmer

Wrongdoing in and by organizations offends public sensibilities, is costly to organizations, and is injurious to the individuals who perpetrate it and are victimized by it. While it is popular to perceive such behavior as rare and aberrant, a new perspective has emerged that views wrongdoing as a normal phenomenon; behavior that is prevalent, not much different than right doing, and is often perpetrated by people who are for the most part upstanding (otherwise ethical, socially responsible, and law abiding). This new way of approaching wrongdoing has important implications for managers.



Building Appropriation Advantage

by Alberto Di Minin and Dries Faems

An introduction to the special issue on Intellectual Property Management.