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Cognitive Dissonance and Consumer Behavior: Reactions to the Surgeon General's Report on Smoking and Health
Kassarjian, Harold H., and Joel B. Cohen
8/1 (Fall 1965): 55-64.
 
Forecasting Gross Regional Product for Southern California
Williams, Robert M., and Harold T. Moody
8/1 (Fall 1965): 83-92.
 
Management and the Behavioral Sciences: A Conceptual Scheme
Wadia, Maneck S.
8/1 (Fall 1965): 65-72.
 
Managerial Implications of Integrated Business Operations
Klasson, Charles R., and Kenneth W. Olm
8/1 (Fall 1965): 21-32.
 
Marketing Objectives for the Satellite City
Bucklin, Louis P.
8/1 (Fall 1965): 33-44.
 
National Interests and Multinational Business
Fowler, Henry H.
8/1 (Fall 1965): 3-12.
 
The Productified Way of Life
Regan, William J., and Loraine Germann
8/1 (Fall 1965): 73-82.
 
Too Many Management Levels
Jaques, Elliott
8/1 (Fall 1965): 13-20.

 

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