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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Adapting Corporate Structure For Social Responsiveness
Holmes, Sandra L.
21/1 (Fall 1978): 47-54.
Advocacy Advertising--The American Experience
Sethi, S. Prakash
21/1 (Fall 1978): 55-68.
Concurrency and Disruption in New Product Introduction
Cochran, Edward B., Alan L. Patz, and Alan J. Rowe
21/1 (Fall 1978): 21-34.
Follow-Up Strategies for Technological Growth
Fischer, William A.
21/1 (Fall 1978): 10-20.
From More to Better to Different to Less
Foote, Nelson
21/1 (Fall 1978): 5-9.
International Financial Planning: The Use of Market-Based Forecasts
Dufey, Gunter , and Ian H. Giddy
21/1 (Fall 1978): 69-81.
New Approach to the Design and Use of Management Information
Daft, Richard L., and Norman B. MacIntosh
21/1 (Fall 1978): 82-92.
Reviewing the Policy Process
Zand, Dale
21/1 (Fall 1978): 35-46.
The Care and Feeding of the Board of Directors
Vance, Jack O.
21/1 (Fall 1978): 29-34.