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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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An Executive-Level Perspective on the Strategic Management Process
Pearce, John A.
24/1 (Fall 1981): 39-48.
Decertification: Is the Current Trend a Threat to Collective Bargaining?
Fulmer, William E.
24/1 (Fall 1981): 14-22.
Inside a Soviet Management Institute
Puffer, Sheila M.
24/1 (Fall 1981): 90-96.
Marketing Dilemma: Change in the Eighties
Resnik, Alan J., Harold E. Sand, and Joseph Barry Mason
24/1 (Fall 1981): 49-57.
Sales Force Management: Integrating Research Advances
Ryans, Adrian B., and Charles B. Weinberg
24/1 (Fall 1981): 75-89.
Social Character and the New Automobile Industry
McCrohan, Kevin F., and Jay M. Finkelman
24/1 (Fall 1981): 58-68.
Strategic Portfolio Management in the Multibusiness Firm
Bettis, Richard A., and William K. Hall
24/1 (Fall 1981): 23-38.
Utility Depreciation: An Inequity
Homan, John E.
24/1 (Fall 1981): 5-13.
What Product Benefits To Offer to Whom: An Application of Conjoint Segmentation
Sands, Saul , and Kenneth M. Warwick
24/1 (Fall 1981): 69-74.