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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Achieving Innovation Through Bureaucracy: Lessons from the Japanese Brewing Industry
Craig, Tim
38/1 (Fall 1995): 8-36.
Frames of Reference and Buyers' Perception of Price and Value
Smith, Gerald E., and Thomas T. Nagle
38/1 (Fall 1995): 98-116.
Negotiating Trust in the San Francisco Hotel Industry
Korshak, Stuart R.
38/1 (Fall 1995): 117-137.
Obtaining Industry Control: The Case of the Pharmaceutical Distribution Industry
Oswald, Sharon L., and William R. Boulton
38/1 (Fall 1995): 138-162.
Shooting the Rapids: Managing Product Development in Turbulent Environments
Iansiti, Marco
38/1 (Fall 1995): 37-58.
The Value of the Parent Company
Campbell, Andrew , Michael Goold, and Marcus Alexander
38/1 (Fall 1995): 79-97.
Total Quality Research: Integrating Markets and the Organization
Hurley, Robert F., and Jukka M. Laitamäki
38/1 (Fall 1995): 59-78.