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Collaborating with Activists: How Starbucks Works with NGOs
Argenti, Paul A.
47/1 (Fall 2004): 91-116.

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Sen, Sankar , and C. B. Bhattacharya
47/1 (Fall 2004): 9-24.

Integrating Social Responsibility and Marketing Strategy: An Introduction
Bhattacharya, C. B., N. Craig Smith, and David J. Vogel
47/1 (Fall 2004): 6-8.

Managing Responsibility: What Can Be Learned from the Quality Movement?
Waddock, Sandra A., and Charles Bodwell
47/1 (Fall 2004): 25-37.

Social Alliances: Company/Nonprofit Collaboration
Berger, Ida E., Peggy H. Cunningham, and Minette E. Drumwright
47/1 (Fall 2004): 58-90.

Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
Vachani, Sushil , and N. Craig Smith
47/1 (Fall 2004): 117-144.

Valuing the Cause Marketing Relationship
Gourville, John T., and V. Kasturi Rangan
47/1 (Fall 2004): 38-57.

California Management Review