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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Berthon, Pierre , Leyland F. Pitt, Michael Parent, and Jean-Paul Berthon
52/1 (Fall 2009): 45-66.
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
Cole, Robert E., and Michael S. Flynn
52/1 (Fall 2009): 67-93.
Customer Rage: Triggers, Tipping Points, and Take-Outs
Patterson, Paul G., Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu
52/1 (Fall 2009): 6-28.
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
Kalyanam, Kirthi , and Surinder Brar
52/1 (Fall 2009): 94-119.
Merged Datasets: An Analytic Tool for Evidence-Based Management
Morrel-Samuels, Palmer , Ed Francis, and Steve Shucard
52/1 (Fall 2009): 120-139.
The Long Conversation: Learning How to Master Enterprise Systems
Lorenzo, Oswaldo , Peter Kawalek, and Boumediene Ramdani
52/1 (Fall 2009): 140-166.
Where’s the Fine Print? Advertising and the Mortgage Market Crisis
Perry, Vanessa G., and Carol M. Motley
52/1 (Fall 2009): 29-44.