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Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Berthon, Pierre , Leyland F. Pitt, Michael Parent, and Jean-Paul Berthon
52/1 (Fall 2009): 45-66.
 
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
Cole, Robert E., and Michael S. Flynn
52/1 (Fall 2009): 67-93.
 
Customer Rage: Triggers, Tipping Points, and Take-Outs
Patterson, Paul G., Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu
52/1 (Fall 2009): 6-28.
 
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
Kalyanam, Kirthi , and Surinder Brar
52/1 (Fall 2009): 94-119.
 
Merged Datasets: An Analytic Tool for Evidence-Based Management
Morrel-Samuels, Palmer , Ed Francis, and Steve Shucard
52/1 (Fall 2009): 120-139.
 
The Long Conversation: Learning How to Master Enterprise Systems
Lorenzo, Oswaldo , Peter Kawalek, and Boumediene Ramdani
52/1 (Fall 2009): 140-166.
 
Where’s the Fine Print? Advertising and the Mortgage Market Crisis
Perry, Vanessa G., and Carol M. Motley
52/1 (Fall 2009): 29-44.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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