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A Better Way to Forecast
Haran, Uriel , and Don A. Moore
57/1 (Fall 2014): 5-15.
 
A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
Bettencourt, Lance A., Robert F. Lusch, and Stephen L. Vargo
57/1 (Fall 2014): 44-66.
 
Fish Friendly Farming
Gundling, Ernest
57/1 (Fall 2014): 117-132.
 
Green Innovation Games: Value-Creation Strategies for Corporate Sustainability
Lampikoski, Tommi , Mika Westerlund, Risto Rajala, and Kristian Möller
57/1 (Fall 2014): 88-116.
 
Opportunity Creation in Innovation Networks: Interactive Revealing Practices
Jarvenpaa, Sirkka L., and Liisa Välikangas
57/1 (Fall 2014): 67-87.
 
The Japanese Software Industry: What Went Wrong and What Can We Learn from It?
Cole, Robert E., and Yoshifumi Nakata
57/1 (Fall 2014): 16-43.

 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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