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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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BOOK REVIEW: Advocacy Advertising
Finn, David
20/3 (Spring 1978): 83-88.
BOOK REVIEW: MNCs and Transfer Pricing
Kohlhagen, Steven W.
20/3 (Spring 1978): 94-96.
BOOK REVIEW: The Modern Oil Industry
Pratt, Joe
20/3 (Spring 1978): 89-93.
Corporate Responsiveness and Organizational Learning
Post, James E., and Marilyn Mellis
20/3 (Spring 1978): 57-63.
Family Housing: Dream or Nightmare?
Case, Fred E.
20/3 (Spring 1978): 23-31.
Institutional Manpower Planning: Rhetoric Versus Reality
Burack, Elmer H., and Thomas G. Gutteridge
20/3 (Spring 1978): 13-22.
Multinational Corporations: Homebase-Affiliate Relations
Alpander, Guvenc G.
20/3 (Spring 1978): 47-56.
Reverse Distribution Channels for Recycling
Ginter, Peter M., and Jack M. Starling
20/3 (Spring 1978): 72-83.
Strategy, Annual Reports, and Alchemy
Bowman, Edward H.
20/3 (Spring 1978): 64-71.
The Arab Boycott: Middle East Business Dilemma
Kaikati, Jack G.
20/3 (Spring 1978): 32-46.
The Performance of Innovation: Managerial Roles
Frohman, Alan L.
20/3 (Spring 1978): 5-12.