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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Do Good, Do Well: The Business Enterprise Trust Awards
O’Toole, James
33/3 (Spring 1991): 9-24.
East Europe's Troubles Open a New Route for Japanese Expansion
Cutts, Robert L.
33/3 (Spring 1991): 58-72.
Ethics and Working with the Japanese: The Entrepreneur and the 'Elite Course'
Gundling, Ernest
33/3 (Spring 1991): 25-39.
Nobody's Grandfather Was a Merchant: Understanding the Soviet Commercial Negotiation Process and Style
Rajan, Mahesh N., and John L. Graham
33/3 (Spring 1991): 40-57.
Partnering as a Focused Market Strategy
Anderson, James C., and James A. Narus
33/3 (Spring 1991): 95-113.
Preaching the Gospel: The Evangelists of New Technology
Beatty, Carol A., and John R.M. Gordon
33/3 (Spring 1991): 73-94.
The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation
Grant, Robert M.
33/3 (Spring 1991): 114-135.