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Employee Relations Issues for U.S. Companies in Mexico
Greer, Charles R., and Gregory K. Stephens
38/3 (Spring 1996): 121-145.
 
Financial Risk and the Need for Superior Knowledge Management
Marshall, Chris , Larry Prusak, and David Shpilberg
38/3 (Spring 1996): 77-101.
 
Marketing and Discontinuous Innovation: The Probe and Learn Process
Lynn, Gary S., Joseph G. Morone, and Albert S. Paulson
38/3 (Spring 1996): 8-37.
 
Measuring Brand Equity Across Products and Markets
Aaker, David A.
38/3 (Spring 1996): 102-120. *
 
Technology and Strategic Advantage
Price, Robert M.
38/3 (Spring 1996): 38-56.
 
The Reality of Business Reengineering: Pacific Bell's Centrex Provisioning Process
Stoddard, Donna B., Sirkka L. Jarvenpaa, and Michael Littlejohn
38/3 (Spring 1996): 57-76.
 
The Study of Business and Politics
Vogel, David J.
38/3 (Spring 1996): 146-165.

 
* This article is copyright protected and not available for purchase.

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