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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Advance Selling for Services
Shugan, Steven M., and Jinhong Xie
46/3 (Spring 2004): 37-54.
Choosing Equity Stakes in Technology Sourcing Relationships: An Integrative Framework
Kale, Prashant , and Phanish Puranam
46/3 (Spring 2004): 77-99.
Corporate Reputations: Should You Compete on Yours?
Dowling, Grahame
46/3 (Spring 2004): 19-36.
Guidelines for Social Return on Investment
Lingane, Alison , and Sara Olsen
46/3 (Spring 2004): 116-135.
Leveraging the Corporate Brand
Aaker, David A.
46/3 (Spring 2004): 6-18. *
Pushing Scientists Into the Marketplace: Promoting Science Entrepreneurship
Lehrer, Mark , and Kazuhiro Asakawa
46/3 (Spring 2004): 55-76.
Why is Property Right Protection Lacking in China? An Institutional Explanation
Li, Shaomin
46/3 (Spring 2004): 100-115.
* This article is copyright protected and not available for purchase.