Search

Search Results

 
Advance Selling for Services
Shugan, Steven M., and Jinhong Xie
46/3 (Spring 2004): 37-54.
 
Choosing Equity Stakes in Technology Sourcing Relationships: An Integrative Framework
Kale, Prashant , and Phanish Puranam
46/3 (Spring 2004): 77-99.
 
Corporate Reputations: Should You Compete on Yours?
Dowling, Grahame
46/3 (Spring 2004): 19-36.
 
Guidelines for Social Return on Investment
Lingane, Alison , and Sara Olsen
46/3 (Spring 2004): 116-135.
 
Leveraging the Corporate Brand
Aaker, David A.
46/3 (Spring 2004): 6-18. *
 
Pushing Scientists Into the Marketplace: Promoting Science Entrepreneurship
Lehrer, Mark , and Kazuhiro Asakawa
46/3 (Spring 2004): 55-76.
 
Why is Property Right Protection Lacking in China? An Institutional Explanation
Li, Shaomin
46/3 (Spring 2004): 100-115.

 
* This article is copyright protected and not available for purchase.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us