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Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
Kleyn, Nicola , Russell Abratt, Kerry Chipp, and Michael Goldman
54/3 (Spring 2012): 61-76.
 
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
Balmer, John M.T.
54/3 (Spring 2012): 6-33.
 
Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?
Brannen, Mary Yoko, and Yves L. Doz
54/3 (Spring 2012): 77-97.
 
GE’s ecomagination Challenge: An Experiment in Open Innovation
Chesbrough, Henry W.
54/3 (Spring 2012): 140-154.
 
Managing Unsolicited Ideas for R&D
Alexy, Oliver , Paola Criscuolo, and Ammon Salter
54/3 (Spring 2012): 116-139.
 
Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership
Holweg, Matthias , and Frits K. Pil
54/3 (Spring 2012): 98-115.
 
Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
Vallaster, Christine , Adam Lindgreen, and François Maon
54/3 (Spring 2012): 34-60.

 

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Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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