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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies
Shocker, Allan D., and S. Prakash Sethi
15/4 (Summer 1973): 97-105.
Cooperative Advertising: An Alternative Interpretation of Price Discrimination
Moran, R. Allen
15/4 (Summer 1973): 61-63.
Corporate Social Reform: An Activist's Viewpoint
Moore, Philip W.
15/4 (Summer 1973): 90-96.
Corporate Social Reform: An Educator’s Viewpoint
Votaw, Dow
15/4 (Summer 1973): 67-73.
Corporate Social Reform: An Executive's Viewpoint
Bradshaw, T. F.
15/4 (Summer 1973): 85-89.
Future-Oriented Business Education
Nanus, Burt , and Robert E. Coffey
15/4 (Summer 1973): 28-34.
Improving New Product Planning with GERT Simulation
Bellas, Carl J., and A. Coskun Samli
15/4 (Summer 1973): 14-21.
Information Sources for Planning Decisions
DeCarbonnel, Francois E., and Roy G. Dorrance
15/4 (Summer 1973): 42-53.
Methodology: One Approach to the Corporate Social Audit
Gray, Daniel H.
15/4 (Summer 1973): 106-109.
Social Reform: A Young Person’s Viewpoint
Grochow, Jerrold M.
15/4 (Summer 1973): 74-77.
Social Responsibility: The Regulator's View
Jones, Mary Gardiner
15/4 (Summer 1973): 78-84.
Stretching Your Building Dollar
Burt, David N.
15/4 (Summer 1973): 54-60.
The Multinational Firm and the Cost of Technology to Developing Countries
Mason, R. Hal
15/4 (Summer 1973): 5-13.
Time Horizon: A Concept for Management
Ebert, Ronald J., and DeWayne Piehl
15/4 (Summer 1973): 35-41.
Volvo Increases Productivity Through Job Enrichment
Gibson, Charles H.
15/4 (Summer 1973): 64-66.
Who Speaks Management?
Allen, Louis A.
15/4 (Summer 1973): 22-27.