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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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An Action Perspective: The Crux of the New Management
Nohria, Nitin , and James D. Berkley
36/4 (Summer 1994): 70-92.
Beyond Free Trade to Fair Trade
Kinnock, Neil
36/4 (Summer 1994): 124-135.
Business Process Reengineering: Improving In New Strategic Directions
Dixon, J. Robb, Peter Arnold, Janelle Heineke, Jay S. Kim, and Paul Mulligan
36/4 (Summer 1994): 93-108.
Continuous Learning About Markets
Day, George S.
36/4 (Summer 1994): 9-31.
Examining the Practices of United States and Japanese Market Research Firms
Naumann, Earl , Donald W. Jackson, and William G. Wolfe
36/4 (Summer 1994): 49-69.
Human Resource Management Lessons from a Decade of Total Quality Management and Reengineering
Schonberger, Richard J.
36/4 (Summer 1994): 109-123.
Managing Corporate and Brand Identities in the Asia Pacific Region
Schmitt, Bernd H., and Yigang Pan
36/4 (Summer 1994): 32-48.