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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Adding Value Through Accounting Signals
Wallace, Wanda A.
46/4 (Summer 2004): 120-137.
Object-Orientation: A Tool for Enterprise Design
Zinkhan, George M, Richard T. Watson, and Leyland F. Pitt
46/4 (Summer 2004): 89-110.
Stealth Marketing: How to Reach Consumers Surreptitiously
Kaikati, Andrew M., and Jack G. Kaikati
46/4 (Summer 2004): 6-22.
The Three Faces of Consumer Promotions
Raghubir, Priya , J. Jeffrey Inman, and Hans Grande
46/4 (Summer 2004): 23-42.
Turning Around Runaway Information Technology Projects
Iacovou, Charalambos L., and Albert S. Dexter
46/4 (Summer 2004): 68-88.
Understanding Customer Choices in E-Financial Services
Verma, Rohit , Zafar Iqbal, and Gerhard Plaschka
46/4 (Summer 2004): 43-67.
What Matters Most: Corporate Values and Social Responsibility
Hollender, Jeffrey
46/4 (Summer 2004): 111-119.