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Adding Value Through Accounting Signals
Wallace, Wanda A.
46/4 (Summer 2004): 120-137.
 
Object-Orientation: A Tool for Enterprise Design
Zinkhan, George M, Richard T. Watson, and Leyland F. Pitt
46/4 (Summer 2004): 89-110.
 
Stealth Marketing: How to Reach Consumers Surreptitiously
Kaikati, Andrew M., and Jack G. Kaikati
46/4 (Summer 2004): 6-22.
 
The Three Faces of Consumer Promotions
Raghubir, Priya , J. Jeffrey Inman, and Hans Grande
46/4 (Summer 2004): 23-42.
 
Turning Around Runaway Information Technology Projects
Iacovou, Charalambos L., and Albert S. Dexter
46/4 (Summer 2004): 68-88.
 
Understanding Customer Choices in E-Financial Services
Verma, Rohit , Zafar Iqbal, and Gerhard Plaschka
46/4 (Summer 2004): 43-67.
 
What Matters Most: Corporate Values and Social Responsibility
Hollender, Jeffrey
46/4 (Summer 2004): 111-119.

 

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Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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