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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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De-Marketing Obesity
Wansink, Brian
47/4 (Summer 2005): 6-18.
Is There a Market for Virtue? The Business Case for Corporate Social Responsibility
Vogel, David J.
47/4 (Summer 2005): 19-45. *
Learning Through Alliances: General Motors and NUMMI
Inkpen, Andrew C.
47/4 (Summer 2005): 114-136.
Managing Formation Processes in R&D Consortia
Smith Ring, Peter , Yves L. Doz, and Paul M. Olk
47/4 (Summer 2005): 137-156.
Modular Strategies: B2B Technology and Architectural Knowledge
Richard, Pierre J., and Timothy M. Devinney
47/4 (Summer 2005): 86-113.
Principles for User Design of Customized Products
Randall, Taylor , Christian Terwiesch, and Karl T. Ulrich
47/4 (Summer 2005): 68-85.
Transferring 'Marketing Knowledge' to the Nonprofit Sector
Andreasen, Alan R., Ronald C. Goodstein, and Joan W. Wilson
47/4 (Summer 2005): 46-67.
* This article is copyright protected and not available for purchase.