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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Dynamic Capabilities at IBM: Driving Strategy into Action
Harreld, J. Bruce, Charles A. O’Reilly, and Michael L. Tushman
49/4 (Summer 2007): 21-43.
Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue
Berger, Ida E., Peggy H. Cunningham, and Minette E. Drumwright
49/4 (Summer 2007): 132-157.
Misunderstanding the Nature of Company Performance: The Halo Effect and Other Business Delusions
Rosenzweig, Philip M.
49/4 (Summer 2007): 6-20.
Services Supply Management: The Next Frontier for Improved Organizational Performance
Ellram, Lisa M., Wendy Tate, and Corey Billington
49/4 (Summer 2007): 44-66.
The Drivers of Technology Licensing: An Industry Comparison
Lichtenthaler, Ulrich
49/4 (Summer 2007): 67-89.
The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
Karnani, Aneel
49/4 (Summer 2007): 90-111.
The Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Bryce, Herrington J.
49/4 (Summer 2007): 112-131.