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Ad Lib: When Customers Create the Ad
Berthon, Pierre , Leyland F. Pitt, and Colin Campbell
50/4 (Summer 2008): 6-30.
 
Breaking Up is Never Easy: Planning for Exit in a Strategic Alliance
Gulati, Ranjay , Maxim Sytch, and Parth Mehrotra
50/4 (Summer 2008): 147-163.
 
Managing Collaboration: Improving Team Effectiveness through a Network Perspective
Cross, Rob , Kate Ehrlich, Ross Dawson, and John Helferich
50/4 (Summer 2008): 74-98.
 
Managing in the Talent Economy: The Football Model for Business
Brady, Chris , David Bolchover, and Brian Sturgess
50/4 (Summer 2008): 54-73.
 
Managing Proprietary and Shared Platforms
Eisenmann, Thomas R.
50/4 (Summer 2008): 31-53.
 
Outsourcing: From Cost Management to Innovation and Business Value
Weeks, Michael R., and David Feeny
50/4 (Summer 2008): 127-146.
 
Strategy in Industrial Networks: Experiences from IKEA
Baraldi, Enrico
50/4 (Summer 2008): 99-126.

 

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Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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