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Challenges in Marketing Socially Useful Goods to the Poor
Garrette, Bernard , and Aneel Karnani
52/4 (Summer 2010): 29-47.
 
Convergence in Entrepreneurial Leadership Style: Evidence from Russia
McCarthy, Daniel J., Sheila M. Puffer, and Sergei V. Darda
52/4 (Summer 2010): 48-72.
 
Prediction Markets: A New Tool for Strategic Decision Making
Borison, Adam , and Gregory Hamm
52/4 (Summer 2010): 125-141.
 
Regulatory Pressure and Competitive Dynamics: Carbon Management Strategies of UK Energy-Intensive Companies
Okereke, Chukwumerije , and Duncan Russel
52/4 (Summer 2010): 100-124.
 
The Last Frontier:Market Creation in Conflict Zones, Deep Rural Areas, and Urban Slums
Anderson, Jamie L., Constantinos Markides, and Martin Kupp
52/4 (Summer 2010): 6-28.
 
Unlocking the Performance of the Chief Information Officer (CIO)
Peppard, Joe
52/4 (Summer 2010): 73-99.

 

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Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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