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California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
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Assumptions of Majestic Metals: Strategy through Dialectics
Mason, Richard O., and Ian I. Mitroff
22/2 (Winter 1979): 80-88.
Children's Perceptions of Televised Fiction
Klapper, Hope Lunin
22/2 (Winter 1979): 36-49.
Consumerism and Health Care Marketing
Andreasen, Alan R.
22/2 (Winter 1979): 89-95.
LDC Governments: Takeovers and Renegotiations of Foreign Investments
Stoever, William A.
22/2 (Winter 1979): 5-14.
Motivation and Innovation: Who Are Workers Serving?
Herzberg, Frederick
22/2 (Winter 1979): 60-70.
New Gold Rush
Van Tassel, Roger C.
22/2 (Winter 1979): 24-35.
New Look at Corporate Goals
Shetty, Y. K.
22/2 (Winter 1979): 71-79.
Organizational Control Systems as a Managerial Tool
Flamholtz, Eric
22/2 (Winter 1979): 5-69.
Scanning the International Environment
O’Connell, Jeremiah J., and John W. Zimmerman
22/2 (Winter 1979): 15-23.