Volume 59, Issue 4 (Summer 2017) The latest issue of CMR features new research on marketing, management education, and corporate strategy. Learn about neuromarketing, the educational technology industry, and more. Our 60th Anniversary Special Issue will be published this fall.
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Decentralization and Localization of Production Additive manufacturing has been called "the third industrial revolution." The widespread adoption of 3D printing will dramatically change the business landscape over the coming decades by disrupting existing models of manufacturing and distribution that rely on economies of scale.
What Are Your Signature Stories? A signature story is an intriguing, authentic, involving narrative with a strategic message that enables a firm to grow by enhancing its brand, customer relationships, and business strategy.
Lacking Diversity in Tech Everyone has heard about the blooming success of tech in Silicon Valley. However, not everyone has been given equal opportunity to participate, due to discriminatory recruitment and hiring practices. Read more about the lack of diversity, and attempts at inclusivity, in the tech industry.(more)
Workplace Culture: Challenges Away from Home Workplace culture has become a key feature of the employee experience. However, as companies expand overseas, translating this company aspect across languages and cultures can be tough. Read more about how businesses can effectively encourage an international workplace culture. (more)
LGBTQ Hiring: An Insight into the Workplace Though the LGBTQ community has achieved a series of legislative successes, discrimination still produces serious barriers to diversity in the workplace. Research has shown that there is implicit bias in hiring practices, contradicting other literature that promotes the variety of benefits businesses enjoy with increased diversity.(more)
based on the article by Avner Ben-Ner and Enno Siemsen
Additive manufacturing has been called "the third industrial revolution." The widespread adoption of 3D printing will dramatically change the business landscape over the coming decades by disrupting existing models of manufacturing and distribution that rely on economies of scale. With 3D printed goods, decentralization and localization of production will simplify supply chains and lead to broad organizational and economic changes.