California Management Review
A University of California Publication Since 1958
California Management Review serves as a vehicle of communication between those who study management and those who practice it. We publish research-based articles that also address issues of current concern to managers.
California Management Review has recently featured articles on Open Innovation, Corporate Strategy, Social Issues in Management, Leadership and Human Resources Management, Intellectual Property Management, and Hybrid Organizations.
Our extensive catalog of reprints is used in university courses, executive programs, and management seminars around the world. All of our content is available across a variety of media and platforms, and is distributed in partnership with Harvard Business School Publishing. Based on our impact factor, CMR is one of the most frequently cited management publications. We invite you to explore the ways in which the California Management Review can help you meet your academic and professional goals.
PREVIEW
Neuromarketing: Inside the Mind of the Consumer
based on the article by Ming Hsu