CSR Needs CPR: Corporate Sustainability and Politics
by Thomas P. Lyon, Magali A. Delmas, John W. Maxwell, Pratima (Tima) Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael Toffel, and David Vogel
Corporate Political Responsibility (CPR) (2:45) Of the Fortune 500 companies, 80% now issue sustainability reports, and interest in Corporate Social Responsibility (CSR) has been growing. But CSR is not enough. Today's companies must learn to operate transparently in the political arena.
More Than a Clean Cup: Can Starbucks Innovate from Within? Following its recent implicit bias training, Starbucks has a unique opportunity to engage frontline employees by asking how they would reduce racial bias in their stores. The company could gain more engaged employees and reduce turnover by turning its employees into corporate social innovators. (more)
United We Fall: An Analysis of ESOP Work Culture A recent CMR article analyzes the synergy of logics in Employee Stock Ownership Plans (ESOP) and benefit corporations. ESOPs have long been touted to increase a sense of ownership throughout an organization. So why did United Airlines venture into ESOPs fail? (more)