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Issues > Winter 1994

Volume 36
Issue 2


Table of Contents


The Management of Manufacturing Flexibility
  article 01 Feb 1994 | David Upton  

Options Thinking and Platform Investment: Investing in Opportunity
  article 01 Feb 1994 | Bruce Kogut, Nalin Kulatilaka  

Crisis Management and Environmentalism: A Natural Fit
  article 01 Feb 1994 | Ian Mitroff  

Competitive Advantage Through People
  article 01 Feb 1994 | Jeffrey Pfeffer  

Choosing the Right Change Path
  article 01 Feb 1994 | Paul Strebel  

Building a Brand: The Saturn Story
  article 01 Feb 1994 | David Aaker  


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