Issues > Summer 2000

Volume 42
Issue 4

Table of Contents

The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
article 01 Aug 2000 | David Aaker, Erich Joachimsthaler

Outside Directors with a Stake: The Linchpin in Improving Governance
article 01 Aug 2000 | Donald Hambrick, Eric Jackson

Moral Person and Moral Manager: How Executives Develop a Reputation for Ethical Leadership
article 01 Aug 2000 | Linda Treviño, Laura Hartman, Michael Brown

How to Manage Radical Innovation
article 01 Aug 2000 | Robert Stringer

Has Germany Finally Fixed its High-Tech Problem? The Recent Boom in German Technology-Based Entrepreneurship
article 01 Aug 2000 | Mark Lehrer

Communities of Creation: Managing Distributed Innovation in Turbulent Markets
article 01 Aug 2000 | Mohanbir Sawhney, Emanuela Prandelli

Business Models for Internet-Based E-Commerce: An Anatomy
article 01 Aug 2000 | B. Mahadevan

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