Issues > Summer 1967

Volume 9
Issue 4


Table of Contents



The Revolutionary American Businessman

The FTC--Large Quality Store Advertising and the Small Retailer

Recent Developments in the Savings and Loan Industry

Problems of Managing Industrial Research


Organizational Personages--Or Is It Really A Square World?

Methods of Estimating Consumer Preference Distributions

Information Flow and Decentralized Decision Making in Marketing

Defense Systems Management: The 375 Series

Copper Prices: a Case Study of Guidepost Policy

An Analytical Approach To the Concept of Image


Recent Issues


Vol 66, Issue 2
Winter 2024

Vol 66, Issue 1
Fall 2023

Vol 65, Issue 4
Summer 2023

Vol 65, Issue 3
Spring 2023

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us