Corporate Giving: Theory and Policy

by Richard Eells



Presents investment principles to guide corporate giving. Proposition that the prudential ideal should replace the philanthropic illusion in policies and programs for corporate giving; Amount of corporate contributions from 1936 to 1957; Discussion of corporate support payments; Examples of how specific kinds of support payments might serve corporation policy objectives.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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