California Management Review is a premier academic management journal published at UC Berkeley
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Volume 66, Issue 4 Summer 2024
To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?
The Metaverse Flywheel: Creating Value across Physical and Virtual Worlds
The Diffusion of the Metaverse: How YouTube Influencers Shape Mass Adoption
Metaverse Management as Urban Planning: Lessons from Paradise (Nevada)