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Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

How does a firm ensure creative interactions among people within and outside of the organization in pandemic conditions?

strategy
Shiko Ben-Menahem et al.  

The Future of Back to Work Requires a Hybrid Systems Thinking

The uncertainty created by COVID-19 requires agile adaptations from both employees and employers.

strategy
Tanusree Jain et al.  

Economics of Niche Markets

Aggregate spending concentration has declined, leading to an increase in niche consumption.

strategy
Ram Shivakumar  

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Insincere support can undermine a company's credibility.

strategy
Xin Wang et al.  

The Economics of Strategies

Evaluating four approaches to competitive advantage.

strategy
Ram Shivakumar  

COVID-Imposed Opportunity to Selectively Unlearn Past Practices

Pandemic conditions have forced most organizations to evolve, leaving old practices behind.

strategy
Vijay Govindarajan et al.  

Tap Your Knowledge Wisely

How multinational firms and new ventures internationalize in crisis times

strategy
Christiane Prange et al.  

Uncertain Times, Certain Opportunity

Uncertainty due to COVID-19 has created anxiety for firms. But uncertainty also allows learning and positive change.

strategy
Mark Griffin et al.  

How Management and Game Theory Understand Strategy

CEOs and corporate boards would do well to learn the rudiments of game theory.

strategy
Ram Shivakumar  

Coronavirus and the widening educational digital divide: The perfect storm for inequalities?

In digital classrooms, do students belonging to wealthier families have an unfair advantage over those from poorer fa...

strategy
Nathalie de Marcellis-Warin et al.  

Government 4.0 and the Pandemic

To respond effectively to the COVID-19 pandemic, the digital transformation of government must go beyond remote work.

strategy
Nathalie de Marcellis-Warin et al.  

Why Does Misinformation Spread So Quickly?

How should organizations successfully address anti-vaccination messaging?

strategy
Xin Wang et al.  

It's time to develop local production and supply networks

The COVID-19 pandemic has highlighted the need for multinationals to reconsider global supply chains.

strategy
Rajat Panwar  

Strategically engaging with China's Relational Digital Ecosystem

China's model of online competition remains largely unknown in the West.

strategy
Dan Prud'homme et al.  

Three Attributes of Strategy

Because strategy is not a complete plan, interdependencies account for eventual outcomes.

strategy
Ram Shivakumar  

Why Giants Stumble

Why do large successful public companies and their CEOs suddenly weaken?

strategy
California Management Review  

Strategy as Questions

The practice of strategy remains an elusive skill for many companies, but framing strategy as a series of questions c...

strategy
Ram Shivakumar  

Leadership Change at General Electric – Dynamic, Adaptive Leadership in Play

When former CEO Jeff Immelt left GE in 2017, the company faced the challenge of adjusting its focus to better compete...

strategy
Marina Arshavskiy  

The Fate of the Electric Guitar

Electric guitar manufacturers have been in a downward slide for nearly a decade, mirroring rock music's decline in po...

strategy
David Salisbury  

The Key to Keeping Up: Dynamic Capabilities

In rapidly changing business environments - like the technology sector - the dynamic capabilties of sensing, seizing,...

strategy
Amanda Wong  
 

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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