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strategy

SMEs’ Open Innovation: Applying A Barrier Approach

Unlike large firms, small and medium-sized enterprises (SMEs) encounter more internal (versus external) barriers to o...

California Management Review  
strategy

Share and Share Alike: How Inner Source Can Help Create New Digital Platforms

The growing trend of “Inner Source” (adopting internal open-source/crowdsourcing practices within large organizations...

California Management Review  
strategy

Managing the Barriers to Startup Scalability

Inability to scale up is what often prevents firms from reaching full potential.

Helen Yu et al.  
strategy

Strategizing During a Crisis - What the Covid Pandemic Reveals About Your Company

How can a company stay and become more agile in turbulent times?

Samuel Loher et al.  
strategy

What is Customer-Centricity, and Why Does It Matter?

Despite the buzz, there's much confusion of how to put its principles into practice.

Jonathan Hughes et al.  
strategy

Preparing Organizations for Greater Turbulence

Vigilant organizations excel at seeing threats and opportunities sooner than their rivals.

California Management Review  
strategy

Partnering with Startups Globally: Distinct Strategies for Different Locations

Partnering with startups is an important way by which large multinational corporations (MNCs) pursue open innovation.

California Management Review  
strategy

Causal Mapping for Strategy Execution: Pitfalls and Applications

Organizations can attempt to improve strategy implementation by developing strategy execution maps.

California Management Review  
strategy

Getting the Most From Publicly Available Scenarios: 5 Ways to Avoid Costly Mistakes

Scenario sets developed in a specific context need to be adapted to new contexts.

Trudi Lang et al.  
strategy

Decoding the Envelopment Challenge

How multi-sided platform businesses can understand and respond to envelopment attacks

Sai Prakash R. Iyer  
strategy

IoT Platform Wars and the Battle of the Sexes

Standards wars in the burgeoning IoT space have slowed adoption.

Ram Shivakumar  
strategy

The Uncertainty of Middle Management Jobs - And How to Stay Relevant

As AI and automation advances rapidly, the role and relevance of the middle manager is at risk.

Vijay Govindarajan et al.  
strategy

Strategy in Niche Markets

Successful entrepreneurs advocate establishing a tightly-focused niche for dedicated customers.

Ram Shivakumar  
strategy

Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

How does a firm ensure creative interactions among people within and outside of the organization in pandemic conditions?

Shiko Ben-Menahem et al.  
strategy

The Future of Back to Work Requires a Hybrid Systems Thinking

The uncertainty created by COVID-19 requires agile adaptations from both employees and employers.

Tanusree Jain et al.  
strategy

Economics of Niche Markets

Aggregate spending concentration has declined, leading to an increase in niche consumption.

Ram Shivakumar  
strategy

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Insincere support can undermine a company's credibility.

Xin Wang et al.  
strategy

The Economics of Strategies

Evaluating four approaches to competitive advantage.

Ram Shivakumar  
strategy

COVID-Imposed Opportunity to Selectively Unlearn Past Practices

Pandemic conditions have forced most organizations to evolve, leaving old practices behind.

Vijay Govindarajan et al.  
strategy

Tap Your Knowledge Wisely

How multinational firms and new ventures internationalize in crisis times

Christiane Prange et al.  
strategy

Uncertain Times, Certain Opportunity

Uncertainty due to COVID-19 has created anxiety for firms. But uncertainty also allows learning and positive change.

Mark Griffin et al.  
strategy

How Management and Game Theory Understand Strategy

CEOs and corporate boards would do well to learn the rudiments of game theory.

Ram Shivakumar  
strategy

Coronavirus and the widening educational digital divide: The perfect storm for inequalities?

In digital classrooms, do students belonging to wealthier families have an unfair advantage over those from poorer fa...

Nathalie de Marcellis-Warin et al.  
strategy

Government 4.0 and the Pandemic

To respond effectively to the COVID-19 pandemic, the digital transformation of government must go beyond remote work.

Nathalie de Marcellis-Warin et al.  
strategy

Why Does Misinformation Spread So Quickly?

How should organizations successfully address anti-vaccination messaging?

Xin Wang et al.  
strategy

It's time to develop local production and supply networks

The COVID-19 pandemic has highlighted the need for multinationals to reconsider global supply chains.

Rajat Panwar  
strategy

Strategically engaging with China's Relational Digital Ecosystem

China's model of online competition remains largely unknown in the West.

Dan Prud'homme et al.  
strategy

Three Attributes of Strategy

Because strategy is not a complete plan, interdependencies account for eventual outcomes.

Ram Shivakumar  
strategy

Why Giants Stumble

Why do large successful public companies and their CEOs suddenly weaken?

California Management Review  
strategy

Strategy as Questions

The practice of strategy remains an elusive skill for many companies, but framing strategy as a series of questions c...

Ram Shivakumar  
strategy

Leadership Change at General Electric – Dynamic, Adaptive Leadership in Play

When former CEO Jeff Immelt left GE in 2017, the company faced the challenge of adjusting its focus to better compete...

Marina Arshavskiy  
strategy

The Fate of the Electric Guitar

Electric guitar manufacturers have been in a downward slide for nearly a decade, mirroring rock music's decline in po...

David Salisbury  
strategy

The Key to Keeping Up: Dynamic Capabilities

In rapidly changing business environments - like the technology sector - the dynamic capabilties of sensing, seizing,...

Amanda Wong  
 

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Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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