A meta-synthesis of the transformation journeys of 64 companies

Smaller firms face unique challenges

Managers need to consider both the technical and social aspects of the problem

Open spaces like fab labs encourage collaboration

Boards can help address blind spots in IT projects

Combining startups' innovation with established firms' resources and processes

Managers need to consider both the technical and social aspects of the problem

The streaming company has remained dominant through a focus on profit logic

The same AI capabilities that pose an increased data risk to firms can be adapted to enhance security

Voice AI is a complementary channel that can boost a firm's revenue without undermining its other platforms

Autonomy can introduce managerial blind spots

Building agentic AI systems that amplify your company's unique expertise

Supply chain disruption is becoming common - use wargaming to test your strategy

Companies need to consider complementarity in human-AI teaming