Current Issue

summer 2019

Volume 61
Issue 4

Special Issue on Artificial Intelligence

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
by Michael Haenlein and Andreas Kaplan

Artificial Intelligence in Human Resources Management: Challenges and a Path Forward
by Prasanna Tambe, Peter Cappelli, and Valery Yakubovich

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
by Ming-Hui Huang, Roland Rust, and Vojislav Maksimovic

Organizational Decision-Making Structures in the Age of Artificial Intelligence
by Yash Raj Shrestha, Shiko M. Ben-Menahem, and Georg von Krogh

Keeping Humans in the Loop: Pooling Knowledge through Artificial Swarm Intelligence to Improve Business Decision Making
by Lynn Metcalf, David A. Askay, and Louis B. Rosenberg

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
by V. Kumar, Bharath Rajan, Rajkumar Venkatesan, and Jim Lecinski

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence
by Jürgen Kai-Uwe Brock and Florian von Wangenheim

Letting the Computers Take Over: Using AI to Solve Marketing Problems
by Gijs Overgoor, Manuel Chica, William Rand, and Anthony Weishampel


Core Concepts

Michael Haenlein and Andreas Kaplan - How AI Will Change Business
This introduction to the special issue on AI covers the history of the technology and its recent developments linked to big data and machine learning, along with exploring certain regulatory implications.

The Feeling Economy
As artificial intelligence becomes more advanced, traditional analytical and thinking tasks will be automated - leading to the rise of a "feeling economy" where empathetic interpersonal skills are more valuable.

What is Swarm Intelligence?
Effective decision-making is more important than ever. But traditional methods often fall short. Is there a technology that could replace polls and surveys?

The Role of AI in Personalized Engagement Marketing
Customers today expect product recommendations and experiences tailored to their individual needs. How is artificial intelligence (AI) being used for personalization?

Artificial Intelligence in Marketing
Artificial intelligence (AI) has proven to be useful optimizing marketing strategy. However, though many firms want to take advantage of AI to improve marketing, they lack a process to follow.

California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us