Featured

What American Factory Says about Productivity, Management, and Culture

The Netflix documentary features leadership lessons from Fuyao's first glass factory in the United States.

management
Ram Shivakumar  

How to Harness AI Technology for Marketing Success

There are two sets of capabilities that lead to successful use of AI in marketing.

technology
Jonathan Zhang et al.  

Small data: data strategies that most companies can profit from

While big data has proven useful for large multinationals, many companies can benefit from a simpler approach.

technology
Christian Nielsen et al.  

Monetizing Social Media

Despite shortcomings, influencer marketing is here to stay.

marketing
David Salisbury  

Award-Winning Articles

CSR Needs CPR: Corporate Sustainability and Politics (2019)
by Thomas P. Lyon, Magali A. Delmas, John W. Maxwell, Pratima (Tima) Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael Toffel, David Vogel, and Frank Wijen

Strategy as Diligence: Putting Behavioral Strategy into Practice (2018)
by Thomas C. Powell

What Are Your Signature Stories? (2017)
by David Aaker and Jennifer L. Aaker

* Past Three Years


Most Cited Articles

CSR Needs CPR: Corporate Sustainability and Politics
by Thomas P. Lyon, Magali A. Delmas, John W. Maxwell, Pratima (Tima) Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox, Michael Toffel, David Vogel, and Frank Wijen

Crowd Equity Investors: An Underutilized Asset for Open Innovation in Startups
by Francesca Di Pietro, Andrea Prencipe, and Ann Majchrzak

Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs
by Michael Haenlein and Barak Libai

Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy
by David Teece, Margaret Peteraf, and Sohvi Leih

Economics of the Ed Tech Revolution
by Richard K. Lyons

* Past Three Years


Most Downloaded Articles

Open Innovation: Research, Practices, and Policies
by Marcel Bogers, Henry Chesbrough, and Carlos Moedas

Patagonia: Driving Sustainable Innovation by Embracing Tensions
by Dara O'Rourke and Robert Strand

Blue Ocean Strategy: From Theory to Practice
by W. Chan Kim

Contesting the Value of "Creating Shared Value"
by Andrew Crane, Guido Palazzo, Laura J. Spence, and Dirk Matten

* Past Six Months


Most Popular Articles

B2B Brand Architecture
by Steve Muylle, Niraj Dawar, and Deva Rangarajan

Ecosystem Advantage: How to Successfully Harness the Power of Partners
by Peter James Williamson and Arnoud de Meyer

Win the Brand Relevance Battle and then Build Competitor Barriers
by David Aaker

Paradoxical Leadership to Enable Strategic Agility
by Marianne W. Lewis, Constantine Andriopoulos, and Wendy K. Smith

Organizational Ambidexterity in Action: How Managers Explore and Exploit
by Charles O'Reilly and Michael L. Tushman

* 2010-Present


California Management Review

Berkeley-Haas's Premier Management Journal

Published at the University of California for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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