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Entrepreneurship
Jawbone: From Innovative to Insolvent
The Not-So-Stagnant Startups
Pokémon GO: Lessons from John Hanke and Niantic Labs

Sustainability
Becoming Fashion Forward: Making Circular Fashion a Reality
Energy Efficiency: Socially AND Economically Rewarding
Sustainable Products: Not Just Necessary, But Profitable

Marketing
Monetizing Social Media
Old School Marketing: Still Effective in the Social Media Age
Social Media Marketing: Essential, but with Pitfalls

Innovation
More Than a Clean Cup: Can Starbucks Innovate from Within?
Ford: The Race to Innovate
Building Centers for Action Research

Management
A Ghost Workers’ Bill of Rights: How to Establish a Fair and Safe Gig Work Platform
What American Factory Says about Productivity, Management, and Culture
Leaders can make better decisions by tapping into the collaborative intelligence of their organizations
 
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 Fall 2019 | Volume 62 Issue 1

Volume 62, Issue 1
Fall 2019

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The Four Types of Crowdfunding

The Four Types of Crowdfunding

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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