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Popular Topics


Entrepreneurship
Entrepreneuring in a Pandemic and Post-Pandemic World: Perspectives of Silicon Valley Venture Capitalists
Jawbone: From Innovative to Insolvent
The Not-So-Stagnant Startups

Sustainability
Phasing Out Single-Use Plastics in Grocery Retailing
Becoming Fashion Forward: Making Circular Fashion a Reality
Energy Efficiency: Socially AND Economically Rewarding

Marketing
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
Monetizing Social Media
Old School Marketing: Still Effective in the Social Media Age

Innovation
Tackling Societal Challenges with Open Innovation
Open Innovation for Wicked Problems: Using Proximity to Overcome Barriers
Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants

Management
The Impact of COVID on Current and Future Business Operations
Ready or Not: Managers’ and Employees’ Different Perceptions of Digital Readiness
Using Bayesian Updating to Improve Decisions under Uncertainty
 
Current Issue
 Winter 2021 | Volume 63 Issue 2

Volume 63, Issue 2
Winter 2021

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Do the Right Thing: How Business Can Respond to the Challenge of Racial Injustice
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California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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