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Entrepreneurship
Jawbone: From Innovative to Insolvent
The Not-So-Stagnant Startups
Pokémon GO: Lessons from John Hanke and Niantic Labs

Sustainability
Becoming Fashion Forward: Making Circular Fashion a Reality
Energy Efficiency: Socially AND Economically Rewarding
Sustainable Products: Not Just Necessary, But Profitable

Marketing
Advice for Engaging in Influencer Marketing on Instagram and TikTok
Choosing the Right Influencers on Instagram and TikTok
Monetizing Social Media

Innovation
Navigating opportunities for innovation and entrepreneurship under COVID-19
Startup Supplier Programs: A New Model for Managing Corporate-Startup Partnerships
The Risk of De-Risking Innovation: Optimal R&D Strategies in Ambiguous Environments

Management
Frugal Innovation: Knowledge-Based Dynamic Capabilities and Pandemic Response
Knowledge-Based Dynamic Capabilities: Addressing the Knowns and Unknowns of Corona Chaos
Knowledge-Based Dynamic Capabilities: The Panacea for Pandemic
 
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 Spring 2020 | Volume 62 Issue 3

Volume 62, Issue 3
Spring 2020

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 Winter 2020 | Volume 62 Issue 2

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Winter 2020

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Summer 2019

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California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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