Read the latest campus information on coronavirus (COVID-19) here

Topics

Popular Topics

Entrepreneurship

Human Resources

Entrepreneurship

Entrepreneuring in a Pandemic and Post-Pandemic World: Perspectives of Silicon Valley Venture Capitalists

Jawbone: From Innovative to Insolvent

The Not-So-Stagnant Startups

Sustainability

Phasing Out Single-Use Plastics in Grocery Retailing

Becoming Fashion Forward: Making Circular Fashion a Reality

Energy Efficiency: Socially AND Economically Rewarding

Marketing

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

Monetizing Social Media

Old School Marketing: Still Effective in the Social Media Age

Innovation

Tackling Societal Challenges with Open Innovation

Open Innovation for Wicked Problems: Using Proximity to Overcome Barriers

Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants

Management

Ready or Not: Managers’ and Employees’ Different Perceptions of Digital Readiness

Using Bayesian Updating to Improve Decisions under Uncertainty

Six Economics Lessons for Managers

California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Follow Us