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Entrepreneurship
Jawbone: From Innovative to Insolvent
The Not-So-Stagnant Startups
Pokémon GO: Lessons from John Hanke and Niantic Labs

Sustainability
Becoming Fashion Forward: Making Circular Fashion a Reality
Energy Efficiency: Socially AND Economically Rewarding
Sustainable Products: Not Just Necessary, But Profitable

Marketing
Monetizing Social Media
Old School Marketing: Still Effective in the Social Media Age
Social Media Marketing: Essential, but with Pitfalls

Innovation
A COVID-19 Manhattan Project?
The Future Titans
More Than a Clean Cup: Can Starbucks Innovate from Within?

Management
Knowledge-Based Dynamic Capabilities: Addressing the Knowns and Unknowns of Corona Chaos
Knowledge-Based Dynamic Capabilities: The Panacea for Pandemic
Are Executives Blindsided by Competition?
 
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 Spring 2020 | Volume 62 Issue 3

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Spring 2020

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Summer 2019

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Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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