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Entrepreneurship
Entrepreneuring in a Pandemic and Post-Pandemic World: Perspectives of Silicon Valley Venture Capitalists
Jawbone: From Innovative to Insolvent
The Not-So-Stagnant Startups

Sustainability
Phasing Out Single-Use Plastics in Grocery Retailing
Becoming Fashion Forward: Making Circular Fashion a Reality
Energy Efficiency: Socially AND Economically Rewarding

Marketing
Advice for Engaging in Influencer Marketing on Instagram and TikTok
Choosing the Right Influencers on Instagram and TikTok
Monetizing Social Media

Innovation
Navigating opportunities for innovation and entrepreneurship under COVID-19
Startup Supplier Programs: A New Model for Managing Corporate-Startup Partnerships
The Risk of De-Risking Innovation: Optimal R&D Strategies in Ambiguous Environments

Management
Six Economics Lessons for Managers
Frugal Innovation: Knowledge-Based Dynamic Capabilities and Pandemic Response
Knowledge-Based Dynamic Capabilities: Addressing the Knowns and Unknowns of Corona Chaos
 
Current Issue
 Summer 2020 | Volume 62 Issue 4

Volume 62, Issue 4
Summer 2020

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Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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