technology

Topics technology

How to Harness AI Technology for Marketing Success

There are two sets of capabilities that lead to successful use of AI in marketing.

technology
Insight Jonathan Zhang et al. 26 Nov 2019

Small data: data strategies that most companies can profit from

While big data has proven useful for large multinationals, many companies can benefit from a simpler approach.

technology
Insight Christian Nielsen et al. 25 Nov 2019

Tales, Myths and Fairytales of Artificial Intelligence: Clarification and Decryption

Artificial intelligence has made a comeback, and has become an essential technology underlying many of today's busine...

technology
Insight Michael Haenlein et al. 25 Jul 2019

Four Reasons Why Your Business Isn't Using AI

With all the hype around AI, one would think that just about every business would have adopted some form of it by now...

technology
Insight Terence Tse 22 Jul 2019

Can AI Help Us Manage Our Crippling Cost of Debt?

Staggering levels of debt prevent consumers across the country from building long-term security. Artificial intellige...

technology
Insight Pejman Makhfi 06 Feb 2019

Using AI to Give Customers What They Want

Companies like Amazon and Walmart use AI to solve marketing problems, but using AI effectively is not as simple as pu...

technology
Insight Nikolas Jintri 04 Feb 2019

AI is About to Help You Get Dressed

AI is transforming customer engagement — even to the point that it will soon help you find the perfect outfit. Is you...

technology
Insight Nikolas Jintri 14 Jan 2019

Will AI Overturn the Thinking Economy?

If your job involves thinking for a living, what happens when machines are able to think for you? Whether or not you ...

technology
Insight Nikolas Jintri 10 Jan 2019

No, Digital Media is Not Green

Because we do most of our work and consume most of our media on digital devices, it is easy to assume that we are bei...

technology
Insight David Salisbury 28 Nov 2018

Online Reviews: Popular, But Useful?

Customer reviews have become ubiquitous in online retail. Much like consumers, companies rely on these reviews as a s...

technology
Insight David Salisbury 11 Oct 2018

To Pilot or Not to Pilot – That is the Question

New technology is often piloted by companies before it’s fully rolled out. Then again, some companies choose not to p...

technology
Insight 24 Aug 2018

How to Start an AI Project in Your Business

Artificial Intelligence (AI) is alluring. But in its current incarnation, AI is nothing more than a tool. And like al...

technology
Insight Mark Esposito 20 Jun 2018

Our Circular Future is 3D

Additive manufacturing (3D Printing) is uniquely capable of promoting environmentally sustainable product lifecycles,...

technology
Insight Gregory Unruh 21 Mar 2018

3D Printing as the Manufacturing Infrastructure for the Circular Economy

Professor Gregory Unruh describes how the Earth's biosphere could serve as a model for sustainable, efficient manufac...

technology
Insight Gregory Unruh 21 Mar 2018

Incubating the Third Industrial Revolution: The Early History of 3D Printing

3D Printing has captivated the public over recent years, but the history of this technology is already decades old. T...

technology
Insight Lee Cooper 19 Jun 2017

The Hyperloop: Elon Musk's Transportation Vision

Proposed in 2013, the hyperloop is a high-speed vacuum tube transportation system that is twice as fast as air travel...

technology
Insight Elle Mahdavi 06 Mar 2017

Consumer Electronics Show (CES) Showcases Latest in Self-Driving Cars

Earlier this month, the Consumer Electronics Showcase brought 3,800 vendor booths and over 150,000 attendees to Las V...

technology
Insight Michael Eliot 23 Jan 2017

Kode for Kids: A New Era of Computer Literacy

Despite the rapid advances of the digital era, the amount of people with the ability to code is less than 1% of the t...

technology
Insight Michael Pollack 26 Oct 2016

How Artificial Intelligence is Reshaping Management

The burgeoning presence of artificial intelligence (AI) in our daily lives has generated both great anxiety and excit...

technology
Insight Amanda Wong 17 Jun 2016

4 Reasons Why Businesses Should Transition to the Cloud

Cloud technology has become one of the most rapidly expanding sectors within the tech industry. Businesses have come ...

technology
Insight Jocelyn Shieh 19 Oct 2015

Business Intelligence: The Next Competitive Edge

In recent years, extracting and analyzing customer data has become more complex. But the insights from big data analy...

technology
Insight 09 Oct 2015

California Management Review

Topics