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fall 2020

Influencer Marketing

Succeeding on Instagram, TikTok, & Co.

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Berkeley Haas Case Series

Browse business cases from Berkeley Haas faculty

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CMR INSIGHTS

Discover the latest in management thinking

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Preparing for a New Era of Work

leadership
Carsten Lund Pedersen et al.

Strategy in Niche Markets

strategy
Ram Shivakumar

Do Digital Technology Firms Earn Excess Profits?

finance
Shivaram Rajgopal et al.

Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

strategy
Shiko Ben-Menahem et al.

The Future of Back to Work Requires a Hybrid Systems Thinking

strategy
Tanusree Jain et al.

Economics of Niche Markets

strategy
Ram Shivakumar

Algorithmic Bias: Why Bother?

technology
Damini Gupta et al.

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

strategy
Xin Wang et al.

Corona-blues: The next hollowing-out of the economy

ethics
Olaf J. Groth et al.

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California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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