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Strategy in Niche Markets

Successful entrepreneurs advocate establishing a tightly-focused niche for dedicated customers.

strategy
frontier Ram Shivakumar 30 Nov 2020

Do Digital Technology Firms Earn Excess Profits?

Conventional accounting is often distorted in the digital technology sector.

finance
note Shivaram Rajgopal et al. 19 Nov 2020

Safeguarding Serendipitous Creativity During the COVID-19 Pandemic

How does a firm ensure creative interactions among people within and outside of the organization in pandemi...

strategy
note Shiko Ben-Menahem et al. 17 Nov 2020

The Future of Back to Work Requires a Hybrid Systems Thinking

The uncertainty created by COVID-19 requires agile adaptations from both employees and employers.

strategy
frontier Tanusree Jain et al. 17 Nov 2020

Algorithmic Bias: Why Bother?

With the advent of AI, the impact of bias in algorithmic decisions will spread on an even wider scale.

technology
frontier Damini Gupta et al. 17 Nov 2020

Remote Working 2.0: Balancing Work and Family during the Coronavirus Pandemic

During times of crisis, remote employees must serve dual roles as caregivers and workers.

human resources
note Delancy Bennett et al. 28 Apr 2020

Latest

Economics of Niche Markets

strategy
frontier Ram Shivakumar 17 Nov 2020

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

strategy
frontier Xin Wang et al. 26 Oct 2020

Corona-blues: The next hollowing-out of the economy

ethics
note Olaf J. Groth et al. 26 Oct 2020

The Economics of Strategies

strategy
frontier Ram Shivakumar 06 Oct 2020

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California Management Review

fall 2020

Influencer Marketing

Succeeding on Instagram, TikTok, & Co.

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Berkeley Haas Case Series

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