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fall 2020

Influencer Marketing

Succeeding on Instagram, TikTok, & Co.

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Berkeley Haas Case Series

Browse business cases from Berkeley Haas faculty

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Discover the latest in management thinking

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Economics of Niche Markets

Ram Shivakumar

De-Marketing Social Causes: Why Companies Shouldn't Promote Social Causes on Social Media

Xin Wang et al.

Corona-blues: The next hollowing-out of the economy

Olaf J. Groth et al.

The Economics of Strategies

Ram Shivakumar

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California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

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