California Management Review is a premier academic management journal published at UC Berkeley
Friedman at 50
The Risk of Derisking Innovation
The Social Psychology of Design Thinking
Neuromarketing - Inside the Mind of the Consumer
Discover the latest in management thinking
Berkeley-Haas's Premier Management Journal
Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.