California Management Review
California Management Review is a premier academic management journal published at UC Berkeley
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
by Michael Haenlein and Andreas Kaplan
Artificial Intelligence in Human Resources Management: Challenges and a Path Forward
by Prasanna Tambe, Peter Cappelli, and Valery Yakubovich
The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
by Ming-Hui Huang, Roland Rust, and Vojislav Maksimovic
Organizational Decision-Making Structures in the Age of Artificial Intelligence
by Yash Raj Shrestha, Shiko M. Ben-Menahem, and Georg von Krogh
Keeping Humans in the Loop: Pooling Knowledge through Artificial Swarm Intelligence to Improve Business Decision Making
by Lynn Metcalf, David A. Askay, and Louis B. Rosenberg
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
by V. Kumar, Bharath Rajan, Rajkumar Venkatesan, and Jim Lecinski
Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence
by Jürgen Kai-Uwe Brock and Florian von Wangenheim
Letting the Computers Take Over: Using AI to Solve Marketing Problems
by Gijs Overgoor, Manuel Chica, William Rand, and Anthony Weishampel
Michael Haenlein and Andreas Kaplan - How AI Will Change Business
This introduction to the special issue on AI covers the history of the technology and its recent developments linked to big data and machine learning, along with exploring certain regulatory implications.
The Feeling Economy
As artificial intelligence becomes more advanced, traditional analytical and thinking tasks will be automated - leading to the rise of a "feeling economy" where empathetic interpersonal skills are more valuable.
What is Swarm Intelligence?
Effective decision-making is more important than ever. But traditional methods often fall short. Is there a technology that could replace polls and surveys?
The Role of AI in Personalized Engagement Marketing
Customers today expect product recommendations and experiences tailored to their individual needs. How is artificial intelligence (AI) being used for personalization?
Artificial Intelligence in Marketing
Artificial intelligence (AI) has proven to be useful optimizing marketing strategy. However, though many firms want to take advantage of AI to improve marketing, they lack a process to follow.